I was invited to speak at the SME World conference. The subject: “Create a competitive advantage through reputation.”
“YOU ARE…WHO GOOGLE SAYS YOU ARE.”
– We live in a ‘reputation economy’ where Google has become the new background check.
– A carefully crafted online profile increases your competitive advantage.
– Achievements are table stakes. Differentiation is largely based on what you have done beyond the facts in the CV.
WHAT TO DO:
Create and publish content about your vision, your contributions to society, and the articulation of what you stand for.
Take the exceptional things you’ve done and create your story in a cohesive, compelling format that clients, partners and investors look for.
A strong online reputation generates up to 48% more business opportunities.
#MaartenSchafer #CoolBrands #ATW80B #KeynoteSpeaker