Presentation at IBM iX New York

We organised a round table discussion on the importance of our online reputation. The  event was held at the high tech offices of IBM iX in New York.

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The starting point is the fact that Google has become the new background check.
90% of people Google you before they decide to meet you. And (for them)… you are… who Google says you are.

Some of the questions are:

1. Is your online presence, projecting the image you want?

2. Is your online image showing you as the multi-dimensional person you are? Or is it projecting you as an one-dimensional professional?

3. How to use your online presence as your wingman… to reach your professional and social goals.

Our methodology to create a strong online presence:

1. Look at yourself as a brand, your personal brand… What are your brand values?

2. Create content that will underwrite your brand values.
Write your story. Make pictures. Create a short video.

3. Publish the content in a blog (WordPress) and on your LinkedIn.

4. Share the content in your social media. (Twitter, Google+, LinkedIn post)

5. Start again at step 2 on a regular base, to keep your online image update and relevant.

Speakers at the meeting:

Anouk Pappers – Brand Anthropologist
Maarten Schäfer – Inspirational speaker, Author ‘Around the World in 80 Brands’

CoolBrandsPeople.com

CoolBrands is a multinational branding company with over 10 years of experience in creating and ‘packaging’ profiles for highly successful corporations and for C-Suite executives that are transitioning to a stage where broader market exposure is essential to ongoing success.

The creation of their competitive reputation product came about from corporations and individuals realizing that a strong digital profile is the difference between propelling and impeding corporate and individual expansion.

Maarten Schafer - Inspirational Speaker - Reputation Economy - Online reputation - CoolBrands People - IBM iX

Maarten Schafer – Inspirational Speaker – Reputation Economy – Online reputation – CoolBrands People – IBM iX

Tags: CoolBrands,CoolBrands, Maarten Schäfer, Anouk Pappers, Brand Anthropologist, IBM iX, online reputation, online image, online presence

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