Keynote speech: Reputation Economy

I was invited to speak at the SME World conference. The subject: “Create a competitive advantage through reputation.”

                       “YOU ARE…WHO GOOGLE SAYS YOU ARE.”

FACTS:
– We live in a ‘reputation economy’ where Google has become the new background check.
– A carefully crafted online profile increases your competitive advantage.
– Achievements are table stakes. Differentiation is largely based on what you have done beyond the facts in the CV.

WHAT TO DO:
Create and publish content about your vision, your contributions to society, and the articulation of what you stand for.
Take the exceptional things you’ve done and create your story in a cohesive, compelling format that clients, partners and investors look for.

Maarten Schäfer - Keynote speaker - Author - Inspirational speaker - CoolBrands

Maarten Schäfer – Keynote speaker – Author – Inspirational speaker – CoolBrands

A strong online reputation generates up to 48% more business opportunities.

Maarten Schäfer

Links:

“Building your personal brand through content”

7 Steps To Crafting A Strong Personal Brand On The Internet

“8 Reasons a Powerful Personal Brand Will Make You Successful”

“3 Ways That Personal Branding Can Lead To Business Growth”

7 LinkedIn Tips To Build Your Personal Brand

3 of the Biggest Mistakes Leaders Make in Personal Branding

 

Building Your Personal Brand Online and In-Person

 

 

 

 

 

#MaartenSchafer #CoolBrands #ATW80B #KeynoteSpeaker

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