Keynote speech: Reputation Economy

I was invited to speak at the SME World conference. The subject: “Create a competitive advantage through reputation.”

                       “YOU ARE…WHO GOOGLE SAYS YOU ARE.”

– We live in a ‘reputation economy’ where Google has become the new background check.
– A carefully crafted online profile increases your competitive advantage.
– Achievements are table stakes. Differentiation is largely based on what you have done beyond the facts in the CV.

Create and publish content about your vision, your contributions to society, and the articulation of what you stand for.
Take the exceptional things you’ve done and create your story in a cohesive, compelling format that clients, partners and investors look for.

Maarten Schäfer - Keynote speaker - Author - Inspirational speaker - CoolBrands

Maarten Schäfer – Keynote speaker – Author – Inspirational speaker – CoolBrands

A strong online reputation generates up to 48% more business opportunities.

Maarten Schäfer


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#MaartenSchafer #CoolBrands #ATW80B #KeynoteSpeaker