I’ve been to Rio before, but this time it’s different. On previous occasions the purpose of my visit was to check out the destination for our CoolTravel project. I did intensive sightseeing in Rio and the surroundings. I went to Parati, a historical city to the west of Rio, I made a trip to Ilha Grande, a beautiful island with unspoiled nature.
Like so many people before me, I fell in love with Rio, the hills, the sea, the beaches and of course the people.
But this time is different, this time I’m here to talk to interesting people and brands. For this purpose, I contacted one of the best connected people in Rio. His name is Carlos Vieira and he’s a television actor. Rio is the home of Globo, one of the biggest television stations in Brazil, famous for its tremendously successful soap operas.
Carlos has a natural talent: networking. Talking to people, interacting is like breathing to him.
“I’ll put you in touch with Rio de Janeiro’s local heroes,” he said over the phone. “Oskar Metsavaht, Lenny Niemeyer… maybe even Oscar Niemeyer. And who knows who else.”
I came up with a nickname for Carlos: ‘actor, cool connector’.
“I like that,” he said, “it has an interesting sound to it.”
As my plane makes its final approach into Rio’s airport, I see the bridge over the Guanabara Bay leading to the city of Niteroi, on the other side of the water. People from Rio, called Cariocas, always make this joke about their neighbouring city. “Do you know what the most beautiful thing about Niteroi is?” they ask. “The view of Rio.”