SHOULD A BOARD CARE ABOUT ITS PUBLIC REPUTATION?

Interviewed by CNN

The Rise of the Reputation Economy

“We were born and we are going to die…” – Maarten Schäfer

Best Practices in High Touch Marketing

“Getting Personal” – Maarten Schäfer

Taking control of your online narrative – Maarten Schafer

Maarten Schafer – Chief Storyteller – Coolbrands People

In the age of social media and the internet, our lives are increasingly intertwined with our online presence. Our online narrative is essentially the story that is being told about us on the internet. This narrative can be positive or negative, accurate or inaccurate, significantly impacting our personal and professional lives. Taking control of your online narrative is essential if you want to ensure that the story being told about you accurately reflects who you are and what you stand for. Here are some tips on how to take control of your online narrative:

Google yourself regularly

One of the easiest ways to take control of your online narrative is to Google yourself regularly. This will give you an idea of what information is available online and what people say about you. If you find any harmful or inaccurate information, you can take steps to address it.

Create a personal landing page.

Creating a personal landing page is an excellent way to take control of your online narrative. Your page should be a place where you can showcase your skills, accomplishments, and interests. You can also use it to share your thoughts and opinions on topics that are important to you. This will give people a more complete picture of who you are and what you stand for.

Be mindful of what you post on social media.

Social media is a powerful tool but can also be a double-edged sword. Be mindful of what you post on social media, as it can significantly impact your online narrative. Avoid posting anything that could be perceived as offensive or controversial. The content should be personal… but never private.

Engage with your online community.

Engaging with your online community is an excellent way to take control of your online narrative. Respond to comments and messages promptly, and be respectful and professional in your interactions. Engaging with your online community can build a positive reputation and establish yourself as a thought leader in your industry.

Monitor your online presence.

Monitoring your online presence is essential if you want to take control of your online narrative. Use tools like Google Alerts to track your name’s or brand’s mentions online. If you find any negative or inaccurate information, take steps to address it immediately.

In conclusion, taking control of your online narrative is essential to ensure that the story being told accurately reflects who you are and what you stand for. By regularly Googling yourself, creating a personal website, being mindful of what you post on social media, engaging with your online community, and monitoring your online presence, you can take control of your online narrative and establish a positive online reputation.

Maarten Schafer – Chief Storyteller – Coolbrands People

Transmedia World of Cool – Transmedia World of Cool
YouTube — Trends & Insights
Medium — !mpact Magazine
Medium — Point of View
Issuu.com — The Flipside
Blogger — Another perspective
Blogger — Insights from Leaders
Blogger — ATW80B — Stories Worth Sharing
Scribd — In between the lines
Scribd — CoolBrands People
Slideshare — Under the surface
Slideshare — CoolBrands people
WordPress — 1 Persons POV
WordPress — CoolBrands Influencers
Pinterest — People with a story
Pinterest — Influencers Around the World
Pinterest — CoolBrands People
Facebook — Signitt
Facebook — CoolBrands People
LinkedIn Signitt company page
LinkedIn Signitt showcase page
LinkedIn CoolBrandsPeople company page
LinkedIn CoolBrandsWomen company page
LinkedIn Group CoolBrandsPeople
Twitter — Maarten
Twitter — CoolBrands

Maarten Schafer – Chief Storyteller – Coolbrands Around the World in 80 Brands

The importance of your
Online Image.

Maarten Schafer
Chief Storyteller CoolBrands People

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You need an ‘Online Image’, otherwise not having an ‘Online Image’ will be your image

Maarten Schafer – CoolBrands People – Signitt

You need an ‘Online Image’…

otherwise not having an ‘Online Image’ will be your image

I recently came across an interesting article in the Harvard Business Review, How to Curate Your Digital Persona. The authors spoke about altering your online algorithm, which is what caught my eye.

We have all grown up listening to the phrase ‘don’t judge a book by its cover’. Why? Because it’s all about the content! Being a storyteller and keynote speaker, I value content above all, which is why I like to say — it’s truly all about the content!

“While people and corporations are busy using our data to influence and judge us, we have the ability to curate our avatars in a way that will influence them. Understanding how our online profiles get created and used by others — as well as how we can access and modify them — is part of building a successful career.

No matter what your goals may be, you should become aware of the story your public data tells — and understand how to change it. Minor changes in your online presence lead to very different conclusions being drawn about you.”

The article goes in-depth about the “public” building blocks you can use to enhance your online presence. These blocks all focus on content.

Photographs and videos — two of the most important tools online to position yourself the way you want. Both these mediums decode and interpret your body language and help your audience know more about you. Your tone of voice and words used to communicate are crucial as well. Technologies exist which are able to create a full ‘character profile’ from just your personal style of language — it’s fascinating! All these blocks are easy to influence in order to create your desired online presence — which is why not doing so is a waste of a huge potential asset.

The content about you online says everything — who you are, your added value, your past achievements, and future aspirations. What you say, and more importantly how you say it makes all the difference. This article highlights the importance of the same, and was a great read!

Click here to read the full article by Ben Dattner and Tomas Chamorro-Premuzic.

THE SIGNITT NETWORK
A platform for people with a vision and a story to tell. The subjects of their stories are diverse. From sustainability to artificial intelligence and from creativity to diversity and inclusion. The content about you online says everything — who you are, your added value, your past achievements, and future aspirations. What you say, and more importantly how you say it makes all the difference. Here are some of the people who used Signitt to get their personal brand out.

By clicking on their profile pictures you will go to their personal branding page (Signitt).

THE SIGNITT ORBIT

YouTube — Trends & Insights
Medium — !mpact Magazine
Medium — Point of View
Issuu.com — The Flipside
Blogger — Another perspective
Blogger — Insights from Leaders
Blogger — ATW80B — Stories Worth Sharing
Scribd — In between the lines
Scribd — CoolBrands People
Slideshare — Under the surface
Slideshare — CoolBrands people
WordPress — 1 Persons POV
WordPress — CoolBrands Influencers
Pinterest — People with a story
Pinterest — Influencers Around the World
Pinterest — CoolBrands People
Facebook — Signitt
Facebook — CoolBrands People
LinkedIn Signitt company page
LinkedIn Signitt showcase page
LinkedIn CoolBrandsPeople company page
LinkedIn CoolBrandsWomen company page
LinkedIn Group CoolBrandsPeople
Twitter — Maarten
Twitter — CoolBrands

Ignorance is a choice. Here is a list with the most popular news websites:

Yahoo! News
Google News
HuffingtonPost
CNN
New York Times
De Telegraaf
NBC News
Mail Online
Washington Post
The Guardian
WSJ
ABCNews
BBC News
USA Today
LA Times
De Volkskrant
Le Monde
Le Figaro

The Corona virus cancelled my presentation!

We were invited to speak at an event here in New York city, and I was really looking forward to it. Sharing my knowledge about ‘the importance of your online presence in business’ (and in dating for that matter). But then Corona came along.

Personal Brand image builds credibility and trust

The Reputation-Reality Gap

Do you Google yourself? Others do.

Cognitive Diversity

Speaking at ‘Treasure Hunt’ in Istanbul

Thriving in a reputation economy

Around the World in 80 Lessons

Presentation at IBM iX New York

The sharing economy

Storytelling Expedition on Santorini

We were asked by a brand in the hospitality industry to do a storytelling expedition on the Greek island of Santorini. 

Storytelling expedition on Santorini

We were commissioned by a top-notch hotel chain to a storytelling expedition.

Email address: maarten@coolbrands.tv – Maarten Schäfer

Finding a mysterious amulet in Cairo

After spending some time in Abu Dhabi, arriving in Cairo is quite a shock to the system. The sprawling metropolis of 22 million is buzzing with energy, but also somewhat overwhelming and chaotic.

“Dubai, it’s like driving through the Guinness Book of World Records” –

I’m off to Dubai again… This time with a trade mission of the founder Carbon Network.
People asked me what I think of Dubai and why I visit the place so often. The real answer is, that I find it extremely interesting that there are soo many different nationalities in one place. The answer I give is a story… and it goes like this: “Driving through Dubai is like leafing through The Guinness Book of World Records.

“Tiny People Big Skies”

A friend of mine, who is a photographer and video artist, started a movement called ‘storytravelers’. Like me, he travels the world, meets people and discovers new cultures.

Meeting with Brazilian model Fernanda Tavares.

Meeting with Brazilian model Fernanda Tavares. I was walking in Brookfield Place, minding my own business, when I ran into Fernanda.

‘The Sharing Economy’ – By Maarten Schäfer

“Wearable technology” – by Maarten Schäfer

While traveling for my project ‘Around the World in 80 Brands’ I spot global trends. The trend that I want to talk about in this post is ‘Wearable Technology’.

The New Internet Giants – by Maarten Schäfer

During my perpetual trip ‘Around the World in 80 Brands’ I spot global trends. One of them is the rise of the new internet giants.

Starting a video channel – Cool-Lifestyle.TV

Since 2002 I travel the world, meeting people with a vision and brands with a purpose. One of the challenges while traveling is to stay fit. So I started running in every destination.

“The New Luxury” – by Maarten Schäfer

What is it?

This is something we have observed on our recent travels through South-East Asia: the rise of a new Asian luxury market. In the past, few people in Asia weren’t able to afford to shop at global luxury brands like Louis Vuitton, Hermes or Prada. But as incomes rise, so is demand, and Asia’s luxury market is thriving.

Running in Rio de Janeiro – by Maarten Schäfer