“We were born and we are going to die…” – Maarten Schäfer

Continue reading ““We were born and we are going to die…” – Maarten Schäfer”

You need an ‘Online Image’, otherwise not having an ‘Online Image’ will be your image

Maarten Schafer — CoolBrands People — Signitt
Maarten Schafer – CoolBrands People – Signitt

You need an ‘Online Image’…

otherwise not having an ‘Online Image’ will be your image

I recently came across an interesting article in the Harvard Business Review, How to Curate Your Digital Persona. The authors spoke about altering your online algorithm, which is what caught my eye.

We have all grown up listening to the phrase ‘don’t judge a book by its cover’. Why? Because it’s all about the content! Being a storyteller and keynote speaker, I value content above all, which is why I like to say — it’s truly all about the content!

While people and corporations are busy using our data to influence and judge us, we have the ability to curate our avatars in a way that will influence them. Understanding how our online profiles get created and used by others — as well as how we can access and modify them — is part of building a successful career.

No matter what your goals may be, you should become aware of the story your public data tells — and understand how to change it. Minor changes in your online presence lead to very different conclusions being drawn about you.”

The article goes in-depth about the “public” building blocks you can use to enhance your online presence. These blocks all focus on content.

Photographs and videos — two of the most important tools online to position yourself the way you want. Both these mediums decode and interpret your body language and help your audience know more about you. Your tone of voice and words used to communicate are crucial as well. Technologies exist which are able to create a full ‘character profile’ from just your personal style of language — it’s fascinating! All these blocks are easy to influence in order to create your desired online presence — which is why not doing so is a waste of a huge potential asset.

The content about you online says everything — who you are, your added value, your past achievements, and future aspirations. What you say, and more importantly how you say it makes all the difference. This article highlights the importance of the same, and was a great read!

Click here to read the full article by Ben Dattner and Tomas Chamorro-Premuzic.

A platform for people with a vision and a story to tell. The subjects of their stories are diverse. From sustainability to artificial intelligence and from creativity to diversity and inclusion. The content about you online says everything — who you are, your added value, your past achievements, and future aspirations. What you say, and more importantly how you say it makes all the difference. Here are some of the people who used Signitt to get their personal brand out.

By clicking on their profile pictures you will go to their personal branding page (Signitt).


YouTube — Trends & Insights
Medium — !mpact Magazine
Medium — Point of View
Issuu.com — The Flipside
Blogger — Another perspective
Blogger — Insights from Leaders
Blogger — ATW80B — Stories Worth Sharing
Scribd — In between the lines
Scribd — CoolBrands People
Slideshare — Under the surface
Slideshare — CoolBrands people
WordPress — 1 Persons POV
WordPress — CoolBrands Influencers
Pinterest — People with a story
Pinterest — Influencers Around the World
Pinterest — CoolBrands People
Facebook — Signitt
Facebook — CoolBrands People
LinkedIn Signitt company page
LinkedIn Signitt showcase page
LinkedIn CoolBrandsPeople company page
LinkedIn CoolBrandsWomen company page
LinkedIn Group CoolBrandsPeople
Twitter — Maarten
Twitter — CoolBrands

Ignorance is a choice. Here is a list with the most popular news websites:

Yahoo! News
Google News
New York Times
De Telegraaf
NBC News
Mail Online
Washington Post
The Guardian
BBC News
USA Today
LA Times
De Volkskrant
Le Monde
Le Figaro

The Corona virus cancelled my presentation!

We were invited to speak at an event here in New York city, and I was really looking forward to it. Sharing my knowledge about ‘the importance of your online presence in business’ (and in dating for that matter). But then Corona came along.

Continue reading “The Corona virus cancelled my presentation!”

“Dubai, it’s like driving through the Guinness Book of World Records” –

I’m off to Dubai again… This time with a trade mission of the founder Carbon Network.
People asked me what I think of Dubai and why I visit the place so often. The real answer is, that I find it extremely interesting that there are soo many different nationalities in one place. The answer I give is a story… and it goes like this: “Driving through Dubai is like leafing through The Guinness Book of World Records.
Continue reading ““Dubai, it’s like driving through the Guinness Book of World Records” –”

Meeting with Brazilian model Fernanda Tavares.

Meeting with Brazilian model Fernanda Tavares. I was walking in Brookfield Place, minding my own business, when I ran into Fernanda.
Continue reading “Meeting with Brazilian model Fernanda Tavares.”

“Wearable technology” – by Maarten Schäfer

While traveling for my project ‘Around the World in 80 Brands’ I spot global trends. The trend that I want to talk about in this post is ‘Wearable Technology’.
Continue reading ““Wearable technology” – by Maarten Schäfer”

Starting a video channel – Cool-Lifestyle.TV

Since 2002 I travel the world, meeting people with a vision and brands with a purpose. One of the challenges while traveling is to stay fit. So I started running in every destination.

Continue reading “Starting a video channel – Cool-Lifestyle.TV”

“The New Luxury” – by Maarten Schäfer

What is it?

This is something we have observed on our recent travels through South-East Asia: the rise of a new Asian luxury market. In the past, few people in Asia weren’t able to afford to shop at global luxury brands like Louis Vuitton, Hermes or Prada. But as incomes rise, so is demand, and Asia’s luxury market is thriving.

Continue reading ““The New Luxury” – by Maarten Schäfer”