Monthly Archives: June 2009
Eastpak – Diversify and conquer, united we stand
The Eastpak story is based on an interview with Gilles Laumonier (VP-GM of Eastpak Worldwide) by Anouk Pappers and Maarten Schäfer. Published in CoolBrands, the Guru Book.
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Posted in Branding, Brands, StoryTelling, Transmedia Storytelling
Tagged Anouk, Anouk Pappers, Cool, CoolBrands, CoolBrands the Guru Book, Eastpak, eastpak story, Gilles Laumonier, Maarten, Maarten Schäfer, Story, Story Telling, Storytelling, The Guru Book, Transmedia, Transmedia storytelling
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The Bell & Ross Story by Bruno Belamich
Based on an interview with Bruno Belemich by Anouk Pappers and Maarten Schäfer and published in CoolBrands, the Guru Book and seeded online by CoolBrands storytelling. Bell & Ross – Second to none If quality is a factor, ultimately you turn to … Continue reading
The Infiniti story by Andreas Sigl
Born from Japanese parents, Infiniti hit the US market some twenty years ago. Although 95 percent of its sales still happen in America, things are about to change. Infiniti is coming to Europe, in a big way. After the brand was introduced in Russia and China, Western Europe is next. Not the smallest of challenges, as launching a high-end brand in what must be the world’s toughest automobile market is an endeavour that has not been attempted in the last twenty years. Andreas Sigl, Head of Marketing communications, has a lot to say about why Infiniti could be this century‘s sensational success. Continue reading
The Kuoni story by Remo Masala
When we met with Remo Masala, director of corporate branding and marketing at Kuoni Travel, he was leading the 102-year old company through its most major rebranding to date. Sitting down in Masala’s ‘future lab’ – a funky office in the middle of Zurich, the hometown of Kuoni – he took us through the 12 month process which has not only resulted in a distinctive new identity for Kuoni’s, but has also changed the way the travel industry views branding and luxury. Continue reading
Posted in Uncategorized
Tagged Anouk Pappers, Cool, CoolBrands, CoolBrandsStoryTelling, GuruBook, Kuoni, Maarten Schäfer, Masala, New Identity for Kuoni, Remo Masala, Schäfer
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